Why Groupon was bad for business

News Guy
November 7, 2016
4 Shares 3061 Views

While the majority of consumers have expressed shock over the closure of Groupon SA, a few others are not sad.

Fin24 has been inundated with messages from Groupon SA users sharing how the vouchers purchased on the website allowed them to have discounts on meals, outdoor activities, weekend getaways, skincare and beauty treatments and online courses.

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However, there were also those who were happy to see Groupon close shop.

Dianne Faktor said she isn’t surprised that the the world’s biggest group-buying and deals website is exiting South Africa.

“I did my own research when they first launched in South Africa and was shocked that whatever price the supplier charged on a voucher, Groupon took 50% of that.”

She said this meant that dealers were losing out on any products or services they supplied and delivered.

“Suppliers would do better to advertise and offer their own specials, on some or all of the major social networking sites, instead of allowing Groupon to take 50% of the already discounted price,” Faktor suggested.

Source: Fin24

Read more stories here: Fin24

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